Who: Pamper Me Fabulous Women’s Conference & Media and Influencer Receptions
Locations: Multiple venues and resorts in Los Angeles, Orange County, San Francisco, New York, Chicago, Dallas, and Miami
Challenge: Major, national, stakeholder sponsors seek to reach out to career women in an experiential fashion to embrace their brands.
Designed Experience: Pamper Me Fabulous, a national women’s lifestyle experience tour (annually from 2008-2014), that rewards women, mind, body and spirit, invites women to experience personal care and attention from over 20+ custom designed sponsor activations (Nestle, Kaiser Permanente, Reebok, Sally Hansen, Murad, Macy’s, etc.) and 100+ curated boutiques to discover new brands. Much like “Sex and the City” come to life, Pamper Me Fabulous hosts media and influencer receptions drawing 20 – 40 attendees to build momentum and large-scale interest in each host city to draw 1000 – 2000 guests ready to be pampered. The tradeshow floor is transformed into a spa-like atmosphere with welcoming branding and beautiful graphic design visible everywhere.
Results: During the course of 6 years, garnered over 100 million impressions through media outlets, such as OK! Magazine, to New Beauty Magazine, to social media influencers and celebrities, reaching over 20,000 women attendees.
Experiential Marketing Through National Trade Show - Pamper Me Fabulous Women's Conference