Taco Bell meets 20,000 of its fans at VidCon. By hosting a series of YouTube celebrity meetups, creating a live Soul Pancake documentary, and debuting it on-site, Taco Bell powers up the heart pumping, passionate energy that is VidCon.
A simulated, outdoor lounge serves as an oasis for millennials while a fully branded and interior decorated Taco Bell airstream doubles as a movie studio where participants experience filming and editing.
An inspirational, interactive, chalk wall activation becomes the central focal point for the documentary, which amassed 500K YouTube views the weekend it went live. Going viral has never felt so cool.
Photos, social aggregation, and meetups with famous YouTubers such as, Bethany Mota, Vsauce, and more makes this activation a standout from the crowd.
Want to become a famous YouTuber? Taco Bell let the crowd at VidCon experience the thrill of sharing your voice via the platform.
